Sky Sports F1 – Top 10 ratings (week ending 8th July, 2012)

From BARB:

1 – 455k – Live British Grand Prix (Sunday, 11:00)
2 – 336k – Live British Grand Prix: Qualifying (Saturday, 12:00)
3 – 160k – Live British Grand Prix: Practice 3 (Saturday, 09:45)
4 – 122k – GP Classics: 1964 European Grand Prix (Saturday, 11:19)
5 – 97k – Live British Grand Prix: Practice 1 (Friday, 09:45)
6 – 78k – The F1 Show (Friday, 20:00)
7 – 72k – British Grand Prix Highlights (Sunday, 19:00)
8 – 72k – Live British Grand Prix: Practice 2 (Friday, 13:45)
9 – 62k – GP Classics: 11th GP D’Europe (Sunday, 10:42)
10 – 54k – Live British Grand Prix: GP2 Sprint Race (Sunday, 09:35)

The main race programme for Sky was notably low, due to their extended build-up, hence the extra half hour dragging down the overall rating. Outside of their live F1 programming, The F1 Show did very well, I think that is their highest rating for The F1 Show during a race weekend. Also noticeable is how well the classic F1 did in between practice three and Qualifying, so definitely some good scheduling there.

Finally, it is pleasing to see the live GP2 Sprint Race making Sky Sports F1’s top 10 for the first time, and only 18,000 viewers behind practice two. The channel reach was 2.506 million this week, which is more significant than usual because it is their highest so far this year when that particular race has been live also on BBC.

On BBC, in the official ratings, 2.03 million watched Qualifying on BBC Two and BBC HD, while 3.29 million watched the race from 12:55 on BBC Two and HD.


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