Sky Sports F1 – Top 10 ratings (week ending 30th September, 2012)

From BARB, thankfully there is no data delay this week so it is straight onto the top 10:

1 – 80k – The F1 Show (Friday, 20:00)
2 – 17k – Singapore Grand Prix Highlights (Monday, 16:30)
3 – 13k – The F1 Show (Sunday, 20:00)
4 – 11k – Fast Track (Tuesday, 23:00)
5 – 11k – Fast Track (Thursday, 18:30)
6 – 10k – The F1 Show (Friday, 23:20)
7 – 8k – Fast Track (Saturday, 12:00)
8 – 8k – 2002 Season Review: Part 2 (Friday, 22:10)
9 – 7k – Fast Track (Saturday, 11:00)
10 – 6k – Fast Track (Thursday, 20:30)

Welp. The F1 Show has its highest rating for a studio show since Friday 1st June, when the first showing had 86,000 viewers, but even so I was expecting over 100,000 viewers considering it was a massive news day by Formula 1 standards on that day, with Lewis Hamilton to Mercedes and Sergio Perez to McLaren. You can’t really get much bigger than that, yet it is under 100,000. Disappointing.

The rest of the line-up is what happens when the line-up is filled with repeats and programmes not aimed at the dedicated section of Formula 1 fans. The current slate of programming, “Weekend in Stills” and “Weekend in Words” are very rarely in the top 10’s.


4 thoughts on “Sky Sports F1 – Top 10 ratings (week ending 30th September, 2012)

  1. The ‘Hamilton Special’ F1 show got less than half the viewers of the opening week’s F1 show.

    I think the problem the channel has is the sheer lack of original programming, and the obsession with endless repeats, which is odd, as Sky keep running an ad-campaign about their catch-up services and why they don’t need to repeat so many programmes anymore.

    But even the above can’t be the sole reason people are tuning out, with about a third of people that pay for Sky still preferring to watch the races on the BBC, when available.

    • Ignoring what happens during the race weekend for a second, the problem is that there is absolutely no incentive for anyone to watch the channel during this week, with the exception of Britain’s Next F1 Star and The F1 Show – the former I want to do well except Sky don’t promote it and there is nothing around it to support it because Sky simply haven’t made any new F1 programming. What is ironic here is that Britain’s Next F1 Star is not actually a Sky F1 produced programme, it has been produced by USP Content.

      As I’ve said before, I do wonder if the channel will continue next year. I hope it does, but I don’t think it is nailed on, programming could still move to the other four Sky Sports channels. If they are continuing with the channel next year, I do hope they are already getting programming ideas for next year otherwise content is going to be very thin on the ground.

      • Agreed.

        What’s going to happen in the off-season?
        Will next season see repeats of this year’s repeats?
        If the channel continues, will it be packed with non-F1 weekend related racing, thus diluting the brand?

        Sky need more original content or viewing figures will slide next season, and they can’t be described as particularly healthy now.

      • Interesting you mention that given a document released by Sky for advertising purposes back in January which suggested the channel would be on air from March 9th to November 30th only.

        I would link to said document, except I’ve just tried to load it up and it failed to load, will try again tomorrow (a mirror of the document in question should be located here, it is down at the moment).

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