At last night’s FIA Gala ceremony, Sky Sports won one of the two Formula One Promotional Trophies for their debut season coverage this year. The team won the Television Trophy, succeeded BBC Sport, who won the award last year.
In the article on the Sky Sports website, Barney Francis, managing director of Sky Sports, says: “A talented team, lead by executive producer Martin Turner, has given us all thrilling coverage and real insight through their live coverage, weekly magazine show and a channel full of programming. One year ago we said we’d give Formula 1 ‘the Sky Sports treatment’, and we meant it; a channel devoted to in-depth coverage of the sport, for new fans and old, and more ways for viewers to watch the sport. We can’t wait for the next season to start.”
Whilst winning awards is always a good thing, I do hope this does not prevent them from improving for 2013 by resting on their laurels. The Sky article does give a sneak peak into the New Year, with the fact that we have the first official confirmation that the channel will remain on air over Winter, as revealed by The F1 Broadcasting Blog last month.
Furthermore, the article notes: “Sky Sports F1 HD will continue throughout the winter with regular F1 programming as well as coverage of the build-up to the new season including all three February tests. Sky Sports News HD, skysports.com and @skysportsf1 will also bring in-depth coverage and glimpse of what’s to come as the grid prepares for the new season behind closed garage doors.
So coverage of the pre-season will begin on the Sky Sports F1 channel with, and I quote ‘all three February tests’. That can be spun in many different ways. The obvious one is live coverage. Personally, I don’t forsee that happening, although some would argue that they would only be showing ‘Your Home of Formula One’ all day long. I’d love it to happen, but I don’t see it turning into reality. Instead, a round-up show either at the end of each day, or ‘The F1 Show’ at the end of each test with Ted Kravitz seems a much more likely option that will probably turn into fruition.