Media Week are this morning reporting that Sky and Santander have parted ways, with Santander no longer sponsoring Sky Sports’ F1 coverage.
The Sky statement, according to Media Week says “We have just reached the conclusion of Santander’s successful one-year sponsorship of Sky Sports’ F1 coverage. Several brands have already approached us about sponsoring next season’s coverage, and discussions are ongoing.”
It is a slightly bizarre statement to make. If the sponsorship was successful, then why was it not extended for another year? I remember back in the ITV days the reason was normally low ratings. It will be interesting to see how long it takes them to find a new sponsor for 2013.
Sky’s other sponsor this season has been blackcircles.com.