Sky Sports F1 – Top 10 ratings (week ending 5th May, 2013)

From BARB:

1 – 52k – The F1 Show (Friday, 20:00)
2 – 11k – The F1 Show (Friday, 22:31)
3 – 8k – Time of Our Lives: Grand Prix Greats (Friday, 19:00)
4 – 7k – Chinese Grand Prix Replay (Sunday, 10:00)
5 – 7k – 1983 French Grand Prix Highlights (Saturday, 21:40)
6 – 7k – Inside Track: Brundle and Hamilton (Friday, 23:47)
7 – 7k – Behind the Scenes with Lotus (Friday, 23:32)
8 – 7k – 1983 Brazilian Grand Prix Highlights (Friday, 21:00)
9 – 6k – The F1 Show (Saturday, 14:30)
10 – 6k – Inside Track: Brundle and Hamilton (Thursday, 21:46)

Another fairly hideous set of ratings for a non-race week outside of The F1 Show, with no content bringing over ten thousand viewers. The biggest disappointment has to be the classic race highlights. Yes, it is great that they are showing them, but it counts for nothing when promotion is poor and scheduling is not good.

I like watching classic races and all, but in the middle of primetime on a Saturday night? Not happening when the majority of people will be watching Britain’s Got Talent, Doctor Who or The Voice. A better option would to schedule Bank Holiday Monday as follows:

14:30 – 1983 Brazilian Grand Prix Highlights
15:00 – 1983 United Grand Prix West Highlights
15:45 – 1983 French Grand Prix Highlights
16:30 – 1983 San Marino Grand Prix Highlights
17:15 – 1983 Monaco Grand Prix Highlights

Extremely logical to have two and a half hours of back-to-back Classic F1 on a Bank Holiday seems fine, probably too logical for the Sky Sports F1 schedulers to consider. Consolidating to less than ten thousand viewers shows that something is going wrong somewhere. Promotion is an issue too, but that side is slowly getting better. For series’ like this however, there needs to be supplemental articles on the Sky Sports websites (retro 1983 articles) to give viewers a reason to tune in.

Elsewhere, the BTCC brought in 219,000 viewers on ITV4, a fairly low rating by its own standards, presumably a combination of Bank Holiday and good weather hitting the ratings.

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5 thoughts on “Sky Sports F1 – Top 10 ratings (week ending 5th May, 2013)

  1. If the tabloids picked up on the lack of viewers and ran a story about it, it’d do major harm to the F1 brand.

  2. These figures are a superb example of why we need these sports contracts managed, and potentially policed by OFCOM.

    If I might use an analogy, it’s a bit like paying for a 20 meg internet connection that only works at 20 meg for a few hours on Saturday and Sunday afternoons, for half the weekends of the year. The rest of the time it operates at 1-5 meg, yet we all signed up for the service based on getting at least 10-20 meg all the time.

    The ability to watch F1 will now cost £510 a year or £42.50 a month. How on earth can a television company justify the mediocre dross Sky churn out for £42,50 a month!

    We should have the recourse to shout ripoff to OFCOM and have them strip Sky of the ability the broadcast their rubbish or charge for it until the standard is improved.

    For the pedants out there, I know you get all the other Sky channels and that Sky Sports is £21 a month, but lots of F1 fans don’t want to watch Dog the Bounty Hunter, Sky Poker or Don’t Forget The Lyrics. As for the Sky Sports cost, it doesn’t matter that it’s £21 a month, you need the basic service as well, meaning to go from no F1 to F1 will cost you the eye watering £42.50 a month!

  3. just out of interest do viewing figures include people who record tv. I recorded btcc and watched few days later as the weather was so nice. Also btcc has advantage here as the news does not report who won unlike f1. I don’t think I would even watch f1 if I already knew the result.

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