The Monaco Grand Prix ratings this past weekend improved versus low numbers in 2012, but failed to reach previous highs, overnight ratings show. As in 2012, the weather in the United Kingdom on the day of the race was very warm which no doubt hurt the ratings slightly.
Sky Sports F1’s live coverage averaged 855,000 viewers with an 11.3 percent share according to ITV Media’s top 10. What I do not know is what the average covers. It either covers 11:30 to 16:00 or 11:30 to 17:00, which is when Sky Sports F1 went off air in the end. If it is the former, then the entire average will be nearer 750,000 viewers, but we will only know that for definite when BARB updates next week with the official ratings. In terms of peak viewership, I think we are looking at between 1.5 million to 1.7 million viewers. Sky will be happy with that all considering, as the weather could have hit the Grand Prix harder. I should note that the ratings do not include anyone who watched via Sky Go or NOW TV, but they will only add about 100,000 viewers at most to the viewership numbers.
BBC One’s highlights programme averaged 3.11 million viewers from 17:35 to 19:05, a 22 percent share. The combined figure is therefore in the region of 3.9 million viewers, marginally up on 2012. I really don’t think you could have expected much more than that, it was a Bank Holiday weekend, the weather was fantastic so the Formula 1 was bound to be affected – as it was in 2009 and 2012. Here are the past Monaco Grand Prix ratings:
Monaco Grand Prix – Official Ratings
2002 – 4.16 million
2003 – 3.76 million
2004 – 3.19 million
2005 – 3.33 million
2006 – 2.64 million
2007 – 3.70 million
2008 – 3.98 million
2009 – 3.64 million
2010 – 4.74 million
2011 – 5.15 million
2012 – 3.77 million / 3.97 million (using ‘35 percent theory‘)
2013 – 3.96 million / 4.26 million*
* note, assuming that the programme average is indeed 855,000 viewers
Qualifying averaged 2.35 million on BBC One, with Sky’s live coverage bringing 413,000 viewers to the channel from 12:00 to 15:05. GP2 after the Formula 1 averaged 54,000 viewers. The combined Qualifying rating is therefore 2.76 million viewers, a nice rise on last year’s 2.49 million, and is the second highest Monaco Grand Prix Qualifying rating on record. It peaked with 3.66 million viewers – 2.80 million on BBC and 857,000 on Sky. Only 2011 recorded higher, that particular Qualifying session recording a mammoth 3.30 million viewers and a peak of 4 million viewers.
Looking ahead to Canada, and the rating will definitely be higher than last year as there will be live free to air coverage in primetime, which will help.