Sky Sports F1 – Top 10 ratings (week ending 9th June, 2013) – ratings delayed

This appears to be turning into a recurring theme, unfortunately. Another week, another BARB ratings delay, so for the moment this post is a bit of a placeholder for the next six weeks.

Over on BBC, their Canadian Grand Prix broadcast averaged 4.68 million viewers, and was ninth in their top 30 for the week. In a very good example of how little live sport timeshifts, this is only 70,000 viewers higher than the overnight rating. The BTCC broadcast on Sunday afternoon (9th June) did not make ITV4’s top 10, meaning it averaged less than 287,000 viewers.

Advertisements

One thought on “Sky Sports F1 – Top 10 ratings (week ending 9th June, 2013) – ratings delayed

  1. Sky have been misrepresenting the length of some of their programmes to artificially bump up the averages, BARB have not fallen for it, hence the delay.

    But ultimately it reflects badly on Sky and the F1 channel, which has lost 22% of its viewers from 2012, and is currently around 57% lower than Sky had predicted pre-season.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s