Motor sport ratings (week ending 7th July, 2013)

As I noted in the overnight ratings report for the German Grand Prix, the Wimbledon final had a significant effect on the ratings for the race. The highlights programme on BBC One averaged a huge 5.26 million viewers in the official BARB ratings thanks to the tennis lead-in. Sky Sports F1’s race programme averaged 743,000 viewers, bringing the average to 6.00 million viewers. It will be a tough ask for that to be beaten late in the season, you would probably be asking for the title race to go down to the wire, and I don’t think that is looking likely at the moment.

Elsewhere on Sky Sports F1:

437,000 – Live Qualifying (Saturday, 12:00)
101,000 – Live Practice 3 (Saturday, 09:45)
80,000 – Live Practice 1 (Friday, 08:45)
72,000 – Live GP3 Race 2 (Sunday, 08:20)
68,000 – Live GP2 Race 2 (Sunday, 09:30)
60,000 – Live Practice 2 (Friday, 12:45)

All of the live Formula 1 ratings on Sky Sports F1 were down year-on-year. However, last year’s race weekend was free to Sky and Virgin Media customers. Maybe Sky should do the same tactic for next weekend’s Hungarian Grand Prix?

In the feeder series’, some impressive ratings comparatively speaking for GP2 and GP3, GP3’s Race 2 figure was higher than any figure recorded for the series during 2012, so very good stuff there. GP3 peaked with 92,000 viewers, again one of the higher peaks I’ve seen. It all comes down to promotion for the feeder series, but that appears to be improving slightly, GP2’s Jon Lancaster was seen doing a live interview with Sky Sports News last week following his German Grand Prix victory.

Motors TV struggled this week, with no ratings above 7,000 viewers, whilst over on ITV4, the Tour de France continued with highlights bringing in between 371,000 and 612,000 viewers.

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One thought on “Motor sport ratings (week ending 7th July, 2013)

  1. Sky lost 33% of their unique viewers compared to last year’s German GP, and are about 25% down for the season as a whole.

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