Formula 1’s first Summer break came to a conclusion with the Hungarian Grand Prix, and in the official BARB ratings, both BBC and Sky recorded improvements versus 2012. BBC One’s highlights programme averaged 3.78 million viewers, an increase of 140,000 viewers against the overnight ratings, which is quite frankly tuppence by today’s standards where primetime programmes can timeshift near to a million viewers. Like I said, it is marginally up on 2012, 80,000 viewers up to be exact. Sky Sports F1’s race programme averaged 812,000 viewers, an increase of 70,000 viewers from the overnight ratings, although this is as a result of the ad-breaks being stripped out of the official ratings. The programme average was up 94,000 on 2012.
Elsewhere on Sky Sports F1:
– 432,000 – Live Qualifying (Saturday, 12:00)
– 94,000 – Live Practice 3 (Saturday, 09:45)
– 59,000 – GP Uncovered (Sunday, 16:30)
– 54,000 – Live GP2 Race 1 (Saturday, 14:35)
– 47,000 – The F1 Show (Friday, 17:00)
– 42,000 – Live Practice 2 (Friday, 12:45)
Overall, the practice ratings are up year-on-year although practice one was for some reason outside of the top ten. Nevertheless, very pleasing to see GP Uncovered in the top ten as it is not often that it makes the top ten. Solid rating for the first GP2 race, I do hope it continues to improve ratings wise, Sky need to maximise the fact that GP2 and GP3 after F1 Qualifying as much as possible.
The Goodwood Festival of Speed was ITV4’s main highlight, with ‘The First 20 Years’ bringing 350,000 viewers to the channel on Wednesday (24th July) at 21:00. 390,000 viewers watched the 2013 action a day later. Motors TV is the only other worthy mention this week, the Blancpain Endurance Series topping its chart with 19,000 viewers.