The FIA’s new Formula E series has announced its first television deal. It involves Fox Sports, which will be broadcasting the series to over 90 countries, including Canada, Australia, Latin America and some European countries. The series, which will run from September 2014 to June 2015, is expected to gain significant publicity leading up to the season due to the use of electrically powered racing cars.
Formula E’s CEO Alejandro Agag told WSJ: “This is a key moment in the history of our young championship. To sign a deal like this over a year before the first race with a global brand of this kind ensures that we make accessible our championship to hundreds of millions of people.”
A UK broadcasting rights deal is expected to be announced as well today. The FIAFormulaE Twitter account has began following @FoxSports, and also @SkySports and @SkySportsNews, so it looks like Sky Sports are odds on to screen the series. It would be their first motor sports acquisition since they won the Formula 1 rights in 2011.
Update at 10:12 on August 9th – Jack Nicholls says on Twitter not to expect a UK broadcasting announcement today.