Motor sport ratings (week ending 11th August, 2013)

The reason this piece is up later than usual is because, there are not many motor sport ratings on BARB to actually report. Sky Sports F1’s top ten is a delayed, so unfortunately there is no rating to report for the fantastic Journalists special of The F1 Show.

An impressive rating that has been reported however are highlights of the World Rally Championship (WRC) round from Finland. Although the ITV4 airing did not make the top ten on Wednesday (9th August) at 20:00, the timeshifted airing made ITV4 +1’s top ten at 21:00, averaging 37,000 viewers. I suspect the ITV4 airing averaged over 100,000 viewers, which obviously would be the highest WRC has been in several years, thanks to ITV4 reaching many more people than ESPN previously did. I haven’t seen any detailed WRC figures, but if I do, I will post them.

I revealed back in March that the rights are for this season only. I really, really hope that ITV4 continue screening it in 2014, it would be disastrous if the series was thrown back into the abyss where viewing figures are concerned. Thankfully, if the figures above suggest, the World Rally Championship is again showing signs of life in the UK after a torrid few years.

Elsewhere, the viewing figures for Motors TV’s top ten ranged from 4,000 to 13,000 viewers, NASCAR and V8 Supercars their highlights.

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