Motor sport ratings (week ending 1st September, 2013)

Another seven days has passed which means it is times for the weekly BARB update, with MotoGP and IndyCar being the main highlights.

Live coverage of the MotoGP race from Silverstone officially averaged under 1.00 million viewers on BBC Two. This is not as surprising as it first seems given that it was longer than your typical MotoGP broadcast, with BBC live on air from 12:00 to 14:30 compared to usually 12:30 to 14:00. The overnight average from 12:00 to 14:30 was 856,000 viewers, with a 15-minute peak of 1.26 million at 13:30. The 12:30 to 14:00 overnight average was 1.04 million viewers, which is really not higher than your typical MotoGP race. As always, BARB have not reported ratings for Eurosport which is why I am unable to report their official ratings on here.

There was a motor sport double for ITV4 this week, with the Ulster Grand Prix highlights on Tuesday (27th August) averaging 250,000 viewers, whilst the Classic TT a day later averaged 243,000 viewers, both comfortably inside its top ten. On Sky Sports F1, there was a very unusual occurrence as The F1 Show was not the highest rated show of the week. That honour went to a repeat of the Midweek Report which averaged 28,000 viewers on Saturday evening (although I’m not entirely why). The F1 Show itself had 25,000 viewers, with the first airing of the Midweek Report recording 25,000 viewers. I think this is a combination of The F1 Show doing poorly by its standards this season, and the Midweek Report doing very well – which is an interesting anecdote considering the latter is filmed against a green screen and a shoe string budget.

Over on ESPN, live coverage of the IndyCar Series from Baltimore brought 12,000 viewers to the channel.

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