Motor sport ratings (week ending 8th September, 2013)

 It is another week in the world of BARB, and after a brief hiatus in Belgium, we have Sky Sports F1 ratings! Phew. The Italian Grand Prix race programme officially averaged 476,000 viewers, up 19,000 viewers from the overnight rating. Comparisons with 2012 where this is concerned are largely invalid because of course Sky screened the race exclusively live last year. BBC’s airing of the race fell outside of the top 30.

Elsewhere on Sky Sports F1:

369,000 – Live Qualifying (Saturday, 12:00)
96,000 – Live Practice 3 (Saturday, 09:45)
67,000 – Live GP2 Race 1 (Saturday, 14:35)
53,000 – 1995 Italian Grand Prix Highlights (Saturday, 11:15)
—> see below for why the above is not entirely accurate…
51,000 – Live Practice 1 (Friday, 08:45)
46,000 – Live GP3 Race 2 (Saturday, 16:15)
41,000 – Live Practice 2 (Friday, 12:45)

A mixed bag of ratings above. The support races did well, in fact GP3 recorded a record high when comparing with Saturday races only which is fantastic to see! It was the second highest ever Saturday rating for GP2, only beaten by the German Grand Prix free weekend last year. The reason I call this a mixed bag though is because the F1 Legends edition featuring Alain Prost was absent.

Probably one of the most high profile people you will have on there and it fails to muster even 41,000 viewers which is disappointing. I don’t know why Sky via @SkyF1Insider promote an interview being aired tomorrow featuring Prost, but fail to promote an entire programme featuring Prost. That, I’m afraid is Sky logic for you. I know which one is more important for Sky to promote and it is definitely not the piece which will only make up a small portion of a long show…

Finally concerning Sky, the 53,000 viewers for the 1995 Italian Grand Prix highlights is not entirely accurate. Sky during those 45 minutes had major transmission problems, with TX seemingly flicking from the 1995 highlights to various other programming: Gear Up for Italy I think was one and Herbert’s Lemon was the other. It was all a bit of a mess, in all honesty!

Motors TV’s highest rating of 14,000 was for the Irish National Rally Championship, but other than the Formula 1, it was a quiet week in the land of motor sport and UK TV ratings.

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One thought on “Motor sport ratings (week ending 8th September, 2013)

  1. Why do so many people who pay for Sky F1 choose to watch the BBC’s coverage when available live? (about 30%) … what is so off-putting about Sky’s coverage?

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