The Korean Grand Prix hit a 2013 low this past Sunday, overnight ratings reveal. This is itself is no surprise, considering the championship is nearly over, but also noting how the Japanese Grand Prix in the equivalent slot last year (also Sky exclusive) had an near identical viewership.
BBC One’s re-run coverage from 14:00 to 16:00 averaged 2.44 million viewers, peaking with 2.86 million viewers at 15:30. Sky Sports F1’s coverage from 05:30 to 17:15 brought an average of 405,000 viewers to the channel. The race itself began with 614,000 viewers at 07:00, but never once hit 800,000 viewers – or a million viewers. It peaked with 785,000 viewers twice at 08:15 and 08:40.
Like I said above, when you consider how badly the Japanese Grand Prix did last year, this should be considered no surprise to any one. It is, however, a poor number by Korean standards, although it is a relatively ‘young’ race to make a lot of comparison.
Korean Grand Prix – Official Ratings
2010 – 4.11 million
2011 – 4.16 million
2012 – 3.18 million / 3.25 million
– overnight figures were ~3.10 million / 3.18 million
2013 – 2.84 million / 2.98 million
2013 may budge close to 2012, it should officially consolidate to over 3 million viewers. I’d probably bet a lot of money that the Japanese Grand Prix will do significantly better than last year because it is live on BBC One. But we shall see.
The 2012 Korean Grand Prix ratings report can be found here.