Just a few weeks after securing UEFA Champions League rights, it appears BT Sport have their eyes on another prize: Formula 1. I called the move a few weeks ago ‘game changing‘, but now BT Sport’s presenter Jake Humphrey is mentioning Formula 1.
I would absolutely love to see F1 on BT Sport. I think if Formula 1 want to be in a place where the best sport is they really have to look seriously at joining BT Sport and being part of this revolution, because if you’re elsewhere then you’re just going to be left behind. So far BT have blown me away by what they’ve done, they promised me they’d impress me. I think I and no one else in the UK actually expected them to get every single Champions League and Europa League game. So now we have FA Cup, Moto GP, so there’s already some motorsport on BT, Premier League matches, the Champions League and Europa League.
So, there you have it. I really don’t believe there is much point discussing this. The BBC and Sky deal is until 2018 and unless either party breaks it, you cannot rip a legally binding agreement into pieces. Also, as for being ‘left behind’, last time I checked viewing figures were approximately 4 million per race for Formula 1, whilst BT Sport has not yet broken 1 million viewers.
Anyway, let us see how successful their MotoGP coverage is throughout 2014 before discussing F1.