The Brazilian Grand Prix dropped to its lowest rating in nearly a decade, unofficial overnight viewing figures show.
The race, shown live on BBC One, averaged 3.45m (19.9%) from 15:00 to 18:05. Sky Sports F1’s live coverage, for their designated race show from 15:00 to 18:15, averaged a further 499k (2.8%). Both sides unsurprisingly were down on last year’s title deciding race. BBC’s coverage was down 1.72m, whilst Sky’s coverage dropped 45,000 viewers in comparison to their 14:30 to 19:30 average from 2012.
The combined average of 3.95 million viewers is the lowest since at least the 2005 race, as overnight data is available only as far back as January 1st, 2006. The previous lowest, between then and now for the Brazilian round was 4.8m (27.2%) in 2011.
The 2012 Brazilian Grand Prix ratings report can be found here.