Sky Sports have won one of the two Formula One Promotional Trophies in the FIA Gala awards for the second year running, it was announced last night. The team won the Television Trophy, succeeded BBC Sport, who won the award in 2011.
In the article on the Sky Sports website, Barney Francis, managing director of Sky Sports, says: “To win this award twice in two years is a great honour and recognition for the incredible hard work of our Sky Sports F1 production team. The award reflects the passion we have for innovation, creativity and production standards, not just in Formula 1 but across all our sports. We aim to provide the best quality coverage as well as best set of rights and we’re very proud to receive such recognition.”
Martin Turner, the channel’s executive producer, added: “Formula 1 is a sport with passionate and knowledgeable fans that deserve the ultimate coverage. If you’re not at the Grand Prix, we want Sky Sports F1 to be the next best place to be. This award gives us another reason to keep improving and we’re working on several exciting ideas for next season.”
Again, the article has a near identical line to last year: “Sky Sports F1 HD will continue throughout the winter with regular F1 programming as well as coverage of the build-up to the new season including test sessions in February.” That can be spun many ways, so we shall see what happens where that is concerned.