The magic 2014 numbers

The F1 Broadcasting Blog launched in April 2012, and has since amassed nearly 750,000 views. But just where do the visitors come from? How do readers access the blog?

2014 has seen nearly 370,000 views (or just over 1,000 views a day). Unsurprisingly, again the United Kingdom dominates things, but with more people accessing the blog, the relative percentage has dropped. Australia and the United States have bucked the trend, it would not surprise me if the increasing popularity of Formula 1 has helped where the US is concerned.

Top 10 Countries – Percentage of all hits
01 – 75.0 percent (2013: 81.8) – United Kingdom
02 – 5.8 percent (2013: 3.3) – United States
03 – 2.0 percent (2013: 2.3) – Ireland
04 – 1.7 percent (2013: 1.1) – Australia
05 – 1.5 percent (2013: 1.4) – Canada
06 – 1.0 percent (2013: 0.9) – Netherlands
07 – 0.9 percent (2013: 0.6) – Germany
08 – 0.9 percent (2013: 0.7) – France
09 – 0.9 percent (2013: 1.0) – Italy
10 – 0.7 percent (2013: 0.4) – Spain

The interesting piece to take away when compiling the statistics is that the amount of people coming to the blog from Twitter has halved percentage wise year-on-year, which really surprised me considering that the amount of people following the blog on the social media site has increased year-on-year. Reddit makes an appearance in third, however it is still the search engines that dominate things, dwarfing the competition.

Top 5 Referring Website
01 – 73.5 percent (2013: 64.8) – Search engines
02 – 13.2 percent (2013: 22.2) – Twitter
03 – 2.9 percent (2013: 0.0) – Reddit
04 – 2.9 percent (2013: 2.3) – Facebook
05 – 2.8 percent (2013: 4.7) – F1Fanatic.co.uk

Social media is fantastic if you want an article to go viral, but in terms of day to day traffic, the majority of it comes straight from search engines. It is fantastic having a brilliant social media presence, but you also need good search engine optimisation (SEO). As always, there were some stories that dominated the year, and that was clearly evident in how readers arrived from search engines.

Top 10 Search Queries
01 – f1 broadcasting blog
02 – gary anderson f1
03 – f1 broadcasting
04 – gary anderson
05 – tom clarkson f1
06 – bbc f1
07 – gary anderson bbc
08 – melanie sykes motogp
09 – itv4 motogp
10 – bt sport motogp presenters

It is pleasing to see ‘f1 broadcasting’ again the top search query, aside from that, Tom Clarkson again makes an appearance which shows that viewers do not know too much about him and his expertise outside of BBC’s F1 programming. Elsewhere, Gary Anderson and BT Sport’s MotoGP coverage dominated the top ten, which is not too surprising given that both were key topics in the first half of 2014.

The top ten blog posts for 2014 will be summarised as usual on New Year’s Eve, but I thought it would be interesting to see how reading habits have changed year-on-year.

Statistics compiled and correct as of December 26th, 2014.

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