Alongside the relaunch of the new Formula 1 website, that wasn’t the only thing that changed on the broadcasting side of things, with a brand new grahics set making its debut at the 2015 Australian Grand Prix.
Thankfully, the slanted nature of the aspect, which has been a part of the coverage since 2010, appears to be disappearing, with a much more slicker set of graphics appearing in its place.
In my opinion, the graphics are significantly better than their predecessor. For a while, I have said that Dorna’s graphics set for MotoGP are better than the graphics that Formula One Management produce for F1, however the change in graphics may change my perceptions where that is concerned.
The new graphics look cleaner, slicker and more importantly, they take a minimalist approach. They do not dominate the screen and are easy on the eye, I think the transparency helps in that respect. There is always room for improvement. If you wanted to integrate social media further into the product, one possibility would be to move the session timer to the middle of screen, with the appropriate hashtag in the top left corner of the screen. Interestingly, back in 2004, when the World Feed moved away from the back and yellow graphics, the timer was initially in the top left corner before being moved to the middle, so Formula One Management (FOM) may again take that route.
Overall, as we head into qualifying and the race, FOM have made significant strides forward on both the World Feed and online. Let’s hope this continues as the weekend progresses.
Updated on Friday 13th March.