Brazilian Grand Prix hits three year high

An average audience of 4.57 million watched the Brazilian Grand Prix, overnight viewing figures show.

Race
Live coverage of the race, broadcast live on BBC One from 15:25 to 18:00, averaged 4.02m (24.9%), up significantly on 2013’s number of 3.45m (19.9%). It should be noted that 2013’s broadcast was 185 minutes long, whereas yesterday’s was 155 minutes long and yesterday would have benefited also from a strong lead-out with the BBC News at Six focussing on events in Paris. Sky Sports F1’s coverage from 15:00 to 18:30 added a further 548k (3.3%), an increase on 2013’s number of 473k (2.7%) across the same timeslot.

The combined average of 4.57 million is the highest for Interlagos since 2012, when Sebastian Vettel clinched his third championship in the final race of the year. Last year, an audience of 4.27 million watched as BBC showed highlights of the race, whilst 3.93 million watched in 2013.

Whilst yesterday’s Grand Prix was not the greatest in the world, it would have benefited from little sporting competition on pay-TV channels with no domestic top-flight football being played. Considering the championship has already been resolved, it is a good number.

The 2014 Brazilian Grand Prix ratings report can be found here.

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