The magic 2016 numbers

2016 has been a record-breaking year for The F1 Broadcasting Blog, with nearly half a million hits from readers far and wide. As always, readers have accessed the site in a variety of ways. It hasn’t been much of a surprise to see the huge numbers: after all, 2016 saw a change of free-to-air broadcaster in the United Kingdom, which was followed by Sky’s shock announcement in March. From the perspective of this site, that is as big as you can get.

Outside of the United Kingdom, the audience reading this site from the USA, Ireland and Netherlands has increased. Since 2014, the amount of traffic coming from the Netherlands has almost doubled, something which can probably be said for many motor racing websites out there in 2016. It is the second year in a row that the blog audience has become more diverse, with the UK’s percentage dropping from 75 percent in 2014 to 74.3 percent in 2015 and now 72.7 percent in 2016.

Top 10 Countries – Percentage of all hits
01 – 72.7 percent (2015: 74.3) – United Kingdom
02 – 5.4 percent (2015: 3.8) – United States
03 – 2.7 percent (2015: 2.4) – Australia
04 – 2.3 percent (2015: 2.0) – Ireland
05 – 1.8 percent (2015: 1.3) – Netherlands
06 – 1.6 percent (2015: 1.5) – Canada
07 – 1.0 percent (2015: 1.0) – Spain
08 – 0.9 percent (2015: 0.8) – France
09 – 0.9 percent (2015: 1.0) – Germany
10 – 0.8 percent (2015: 0.9) – Italy

Surprisingly, the number of people coming to the site from search engines dropped in 2016 when comparing against other sources. Proportionally more people are heading to the site from Twitter and Reddit, which is good as it shows that social media (especially Twitter) works when publishing to those platforms.

Top 5 Referring Websites
01 – 63.1 percent (2015: 71.7) – Search engines
02 – 21.8 percent (2015: 17.0) – Twitter
03 – 6.0 percent (2015: 3.1) – Reddit
04 – 3.5 percent (2015: 1.9) – Facebook
05 – 1.0 percent (2015: 1.7) – F1Fanatic.co.uk

Given the biggest change this year, it shouldn’t be a surprise to see what topic dominates the top ten search queries.

Top 10 Search Queries
01 – f1 broadcasting
02 – f1 broadcasting blog
03 – channel 4 f1
04 – motors tv
05 – channel 4 f1 presenters
06 – f1
07 – channel 4 f1 team
08 – motors tv sky
09 – f1broadcasting
10 – c4f1

A lot of you headed straight to this site to find out news about Channel 4’s Formula 1 coverage in the early part of 2016, which is reflected in the search numbers above. For what it is worth, Channel 4’s new Formula 1 presenter Steve Jones doesn’t feature in around the top 50 search queries, with more people reaching this site by searching for the likes of Tom Clarkson and Martin Brundle. The other main subject which cropped up throughout the year was Motors TV, the channel disappearing and reappearing on a few occasions.

Statistics compiled and correct as of December 23rd, 2016.

Advertisements

2 thoughts on “The magic 2016 numbers

  1. I personally discovered your blog by searching Google for the schedule of grands prix. Your breakdown of each GP’s TV schedule across both free-to-air and Sky on one page is, as far as I know, unique.

  2. You have been doing a great job. Keep up the good work. It is one of the few things that keeps me sane. Thanks and hope for another good year in 2017.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s