The magic 2017 numbers

Whilst 2017 may not have attracted as many hits as 2016 due to the novelty factor around Channel 4’s Formula 1 coverage disappearing, The F1 Broadcasting Blog readership was still dispersed between a variety of countries.

The main year-on-year increase comes from the USA, whose percentage share has nearly doubled since 2015, heading from 3.8 percent in 2015, to 5.4 percent last year and now 6.4 percent this year, a sign of increased interest in the sport from state side. The UK percentage continued to drop marginally, now down to 72.2 percent from 75 percent in 2014. Elsewhere, Australia suffered a significant drop compared with 2016, falling behind Ireland as a result.

Top 10 Countries – Percentage of all hits
01 – 72.2 percent (2016: 72.7) – United Kingdom
02 – 6.4 percent (2016: 5.4) – United States
04 – 2.4 percent (2016: 2.3) – Ireland
03 – 2.2 percent (2016: 2.7) – Australia
05 – 1.6 percent (2016: 1.8) – Netherlands
07 – 1.3 percent (2016: 1.0) – Spain
06 – 1.3 percent (2016: 1.6) – Canada
09 – 1.1 percent (2016: 0.9) – Germany
10 – 1.1 percent (2016: 0.8) – Italy
08 – 0.9 percent (2016: 0.9) – France

Generally, any breaking stories receive immediate attention via social media, which was the case in 2016. With less major stories in 2017, the social influence decreased compared with 2016, Reddit halved year-on-year showing the volatility of social media platforms.

Search engines benefited as a result, with casual fans who do not normally follow this site heading here to find out more information around the Indianapolis 500 and Julian Ryder’s MotoGP departure.

Top 5 Referring Websites
01 – 73.8 percent (2016: 63.1) – Search engines
02 – 18.6 percent (2016: 21.8) – Twitter
03 – 3.4 percent (2016: 6.0) – Reddit
04 – 2.7 percent (2016: 3.5) – Facebook
05 – 0.2 percent (2016: n/a) – AUTOSPORT Forum

The shock departure of Ryder, announced at the start of MotoGP’s final 2017 weekend, dominates the search tallies, with not much else getting a look in.

Top 10 Search Queries
01 – julian ryder
02 – f1 broadcasting
03 – f1 broadcasting blog
04 – formula 1 f1 broadcasting blog
05 – amazon
06 – f1 braudcasting
07 – list of channel 5 motogp commentators
08 – julian ryder motogp
09 – f1 viewing figures
10 – motogp commentators

The numbers ebb and flow depending on what is flavour of the month. Outside of the top 10 search queries listed above, readers were also interested in details about the UK’s World Rally Championship coverage and the Indianapolis 500.

An odd search term that appears just outside of the top 10 is ‘a1 grand prix’, as this article written in 2014 about the defunct World Cup of Motorsport series is number one in Google’s search rankings! 2018 will no doubt see more surprises, and traffic spikes to go with it, along the way.

Statistics compiled and correct as of December 18th, 2017.

Advertisements

One thought on “The magic 2017 numbers

  1. 6th most popular search query is “f1 braudcasting”… tut tut. Let’s hope Santa gave a dictionary or 2 out for Christmas!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s