Sky Sports unveils 2018 F1 pre-season trailer

Sky Sports have unveiled their 2018 Formula 1 pre-season trailer that will air in forthcoming weeks across their platforms.

Unlike in 2015 or 2016, this trailer is specific to the UK audience, with viewers in Italy seeing a separate trailer.

The 60-second trailer, called The Race Starts Here, initially shows the start of last season’s Australian Grand Prix. After the initial sequence, the trailer displays several clips in reverse, from cars exiting pit lane all the way back to the cars in the factory back at base.

The last portion of the trailer focusses on three drivers, with brief glimpses McLaren drivers Stoffel Vandoorne and Fernando Alonso preparing for the new season. However, it is Red Bull driver Max Verstappen who features heavily at the end, with the caption ‘The Race Starts Here’ flashing over the screen.

Sky Creative commissioned the trailer, with production company HLA, led by Simon Ratigan, taking the reins.

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2 thoughts on “Sky Sports unveils 2018 F1 pre-season trailer

  1. Sorry to be a pedant, but the term is ‘taking the reins’ (as in taking control of a horse), not ‘taking on the reigns’.

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