Sky Sports have unveiled their 2018 Formula 1 pre-season trailer that will air in forthcoming weeks across their platforms.
The 60-second trailer, called The Race Starts Here, initially shows the start of last season’s Australian Grand Prix. After the initial sequence, the trailer displays several clips in reverse, from cars exiting pit lane all the way back to the cars in the factory back at base.
The last portion of the trailer focusses on three drivers, with brief glimpses McLaren drivers Stoffel Vandoorne and Fernando Alonso preparing for the new season. However, it is Red Bull driver Max Verstappen who features heavily at the end, with the caption ‘The Race Starts Here’ flashing over the screen.
Sky Creative commissioned the trailer, with production company HLA, led by Simon Ratigan, taking the reins.