A superimposed Rolex clock during coverage of the 2016 Singapore Grand Prix resulted in multiple Formula 1 broadcasters raising concerns to Formula One Management (FOM), the UK communications body Ofcom has revealed.
Ofcom, the body that regulates UK television and radio communication in the UK, received a complaint in relation to Sky Sports F1’s coverage of the Singapore qualifying session from 2016. The complaint related to a Rolex clock, which FOM superimposed over the Singapore Flyer during coverage that weekend, the complainant arguing that the clock was unduly prominent. As part of their investigation, Channel 4’s highlights programme was also brought into scope.
Readers will be aware that Rolex plays a major part in Formula 1’s timing system and graphics set, with their logo displayed at regular intervals, something that is frequently referenced during Ofcom’s write-up (an area they are unconcerned about). However, the Rolex clock went far beyond what had taken place before.
Sky argued that, under the terms of their contract with Formula 1 to broadcast the action live, they had to broadcast an unaltered World Feed of qualifying, and as a result an “increased tolerance around undue prominence and product promotion was needed,” something that applies for all live sporting events.
Channel 4 argued that, for practicality reasons, the turn-around time between the live broadcast ending and their highlights show starting was “extremely limited”, and that the placement of the graphic made it difficult to remove from the broadcast without disturbing the flow of the action significantly.
Whisper Films, who produce Channel 4’s Formula 1 coverage, raised what Ofcom describe as “serious concerns” about the undue prominence “at a senior level with Formula One”, with another broadcaster according to Ofcom’s write-up doing the same. In addition, Sky informed Formula 1 that the superimposed Rolex clock was “beyond levels it felt would generally be accepted.”
Both Sky and Channel 4 in their submissions to Ofcom stated that this level of undue prominence has not occurred since. In both rulings, Ofcom said “These images [of the superimposed clock face] dominated the screen, appeared during location shots, and were not integral to the sporting event that was the subject of the programme.”
Ofcom declared Sky’s incident as resolved, because of the steps Sky took following the broadcast, and the fact that Sky’s broadcast was live. However the body, in this instance, did not believe the inclusion of the images was justified for Channel 4’s highlights broadcast, declaring the broadcaster in breach of Rule 9.5 of Ofcom’s Broadcast Code (No undue prominence may be given in programming to a product, service or trade mark).
The body said “We took into account Channel 4’s submission about the time constraints on producing the programme. However, this was not a live programme but an edited one featuring highlights of the race. There was therefore an opportunity for these images to be edited out of the programme as broadcast. [..] We therefore concluded that the commercial references were unduly prominent, in breach of Rule 9.5.”
Since taking over Formula 1 at the start of 2017, Liberty Media have made gradual changes to the presentation of the sport on and off camera. Some of these changes have been noticeable, others have blended into the background.
Following the first three races of the year, I reviewed the main changes that Liberty Media made to the output, noting that whilst their new graphics were not as bad as feared, Formula One Management (FOM) still had some way to go to improve the graphics. It is worth another stock take, as there have been new developments since my April review worth factoring in.
F1 integrates the Halo
One of my main criticisms earlier in the season was that FOM had failed to integrate the Halo into its television package. Whilst I have become used to the cockpit protection system quicker than I expected, it has still rendered the main on-board camera worse than yesteryear.
Since the Azerbaijan Grand Prix, FOM have dressed up the main on-board camera with a virtual game-like heads up display. The display contains the same information as the previous speedometer graphic, but FOM have cleverly used the Halo to their advantage, displaying information moulded to the shape of the Halo.
Formula 1 is part of an ongoing trend in motor sport to attract the younger gaming fan, and this is one way they are trying to do it. Formula E started the trend with their own vision, whilst MotoGP has recently introduced a fresh take on a popular angle, although F1 currently uses it more frequently than their two-wheel counterparts.
Depending on who you ask on social media, the display is either cool, or tacky. I can see why some might consider it messy, but again you must remember that Formula 1 is catering the virtual display towards a newer generation of fan. I like it, it is different, but for very good reason. There are a lot of things FOM can do moving forward to improve the display: what we are seeing now is only the bare bones of what is possible.
On the other end of the virtual spectrum has been another trend of what is known as ‘sponsor activation’, notably from Heineken and Amazon.
Heineken’s stars make an impact
In my view, Heineken’s advertising activation is having an impact on Formula 1’s World Feed. Fans watching both the Canadian and Austrian rounds this year will have noticed Heineken’s ‘stars’ appearing across the World Feed at various vantage points.
I do not have a problem with Heineken activating their advertising efforts, but I do have a problem with the tackiness of the virtual stars. For a world-class sport, it looks and feels like an amateur hour effort. It detracts from the overall spectacle, and arguably is one of the worst examples of virtual advertising in Formula 1 to date.
As an experiment, I mocked up what the Heineken star would look like in MotoGP, were Heineken ever to turn their attention to MotoGP. The replies on Twitter from those involved in MotoGP speak for themselves.
The virtual track side graphics have not stopped with Heineken. During the British Grand Prix, Formula 1 overlaid their virtual logo track side with the word ‘Hammer Time’ following a pit stop from Lewis Hamilton. The virtual ‘messages’ to drivers continued in full force during the Hungarian Grand Prix, although the execution was better so not to detract from the on-track action.
A further negative trend comes in the form of five ‘beeps’ at the start of each race. The beeps have blighted not only the F1 broadcasts, but also Formula Two, GP3 and Porsche Supercup races. FOM are experimenting in this area, with some races featuring excruciatingly loud beeps, and others featuring no beeps at all (possibly because the sound of the cars masks the beeps).
When you add all of these up, and account for them as a collective, the overall direction of the Grand Prix suffers because of it. Imagine you are a director, who wants to pick the best angles and battles for the World Feed. However, as a director, I need to feature specific shots to get a specific trackside graphic into the frame, for example the Heineken star.
You can see how the two will not always match up, and could lead to FOM missing something critical (thankfully, yet to happen). “Put up or shut up” might be the only way forward to accepting virtual graphics and advertising activation, as both are likely to continue at a faster pace of knots in the future.
Whilst Formula 1’s direction may be compromised slightly by virtual advertising, one thing that has improved vastly compared with previous seasons are the camera angles FOM have used.
The return of Formula 1 to Paul Ricard saw a variety of camera angles which helped portray the speed of the cars, whilst FOM used drones to give a different perspective on the infield section during the Austrian Grand Prix. To FOM’s credit, they are experimenting with angles, seeing what works, and what does not.
Formula 1 expands new media footprint
Wherever you look on social media, Formula 1 is constantly expanding its footprint, with weekly additions.
With Tom Clarkson at the helm, the sport has moved into the podcast space. As host of Beyond the Grid, Clarkson has interviewed a range of stars, such as four-time champion Lewis Hamilton and current Sky Sports commentator Martin Brundle. If you have an hour of your spare time, or even on your train journey home, I encourage you to listen to these. The tone is different to the paddock interviews you hear during the weekend, giving you an insight into the people behind the helmets.
As anticipated pre-season, Formula 1’s live post-race show on Twitter has also got off the ground, with Will Buxton fronting it. I have not yet watched their output, simply because Sky Sports and Channel 4 gives me what I need post-race. After watching F1 for three or four hours, watching a further show on Twitter does not appeal to me. Controversial perhaps, but a live interactive show outside of race weekends to fully digest the weekend’s events might be better. Others who live elsewhere in the world without expansive post-race coverage might disagree.
Formula 1 has used social media to their advantage this season to help explain stewarding decisions. Some fans thought that Lewis Hamilton should have been penalised harsher than a reprimand after a pit lane incident during the changeable German Grand Prix. But F1 used their outlets, and FIA race director Charlie Whiting to help fans understand why Hamilton was not penalised.
Elsewhere in the social media space, Formula 1’s teams have brought fans even closer to the action with a special camera embedded inside glasses, showing a day in the life of Toro Rosso’s Pierre Gasly at the Monaco Grand Prix and a lap with Romain Grosjean at Montreal. There are a lot of very cool things going on in the social media space, but you need to have a keen eye to find them, as not everything is in one place. Blink, and you miss it.
F1 TV’s archive starts to take shape
After an early season delay, Formula One Management finally launched F1 TV to the world in the run up to the Spanish Grand Prix. Although fans in the United Kingdom do not have access to live coverage of this year’s action through F1 TV Pro, fans can access Formula One Management’s rich archive through the entry-level F1 TV Access.
In its first three months, over 100 full races have been added to F1’s over-the-top service. As of writing, there are 13 full races from the 1980s, 21 from the 1990s, with the remainder from 2000 onwards. New additions have stalled in recent weeks, but expect things to pick back up soon. FOM will be constantly analysing user trends, seeing which years are more popular than others, which will drive their internal decisions moving forward.
Although track side adverts promoting F1 TV have been present, the promotion on social media has felt passive rather than aggressive, with little promotion of F1 TV from Formula 1 across its social media channels aside from the generic messages, FOM going for a soft launch approach rather than a big bang.
Even where FOM have posted classic clips on social media, they have failed to link back to their over-the-top service, which feels like a major oversight to me. If the service is to grow, Formula 1 needs to promote it at every opportunity, otherwise they could make a substantial loss in the early years.
And finally, the one thing I have yet to mention throughout this piece is Formula 1’s new theme song. Because, frankly, it is superb. I do think that, in a year or so, it will be a theme that people outside of F1 looking in, will instantly associate with the sport. It is that good, and that is a huge credit to Brian Tyler and all that were involved in the making of the tune.
Below the surface here, there is a secondary story, and that is F1’s resistance to move out of the way of the World Cup. But, have things always been that way? Before I wrote this piece, I thought the answer was ‘yes’, it feels like F1 has failed to acknowledge the World Cup’s existence this year.
I have analysed all the World Cup tournaments since 2002 to see if the statistics and timings support my theory…
World Cup 2002 – Korea and Japan
Being eight hours ahead of the UK meant that most matches from Korea and Japan in 2002 occurred during the early hours, but that did not stop the disruption to F1’s European season. Back then, the 60-minute qualifying session started at 12:00 UK time.
But for the European Grand Prix, F1 moved qualifying on Saturday 22nd June to 11:15 UK time, avoiding a quarter-final game between Senegal and Turkey, which kicked off at 12:30 UK time.
The change gave broadcasters suitable time to cover the session, with additional post-session analysis (10 minutes the par for the course at this stage for ITV1), before heading off-air.
World Cup 2006 – Germany
Four years later, the tournament from Germany fell during the same period as three F1 races, causing F1’s organisers to make multiple changes to their weekend schedules.
F1 moved both qualifying and the race for the British Grand Prix to avoid a clash with the group stages of the football competition: the qualifying session on Saturday 10th June started 30 minutes earlier at 12:30 UK time on ITV1, to avoid a potential overlap with England versus Paraguay.
The race the following day started even earlier at 12:00 UK time, preventing a clash between the Grand Prix and Serbia and Montenegro’s clash with the Netherlands, which kicked off at 14:00 on BBC One.
A rare occasion followed during the weekend of the 24th June, when ITV simulcast the Canadian Grand Prix on ITV4. Formula 1’s broadcasters who aired both the football and the Grand Prix faced multiple problems heading into the weekend, and the following weekend with the US Grand Prix.
The knockout games on both weekends kicked off at 16:00 UK time. With qualifying and the race starting at 18:00 UK time, it meant that extra time on either weekend would result in a clash with the F1. England versus Ecuador on Sunday clashed with ITV’s Canadian race build-up but did not go into extra time. Nevertheless, the clash caused significant damage to ITV’s audience figures.
A secondary problem, and the reason for the ITV4 simulcast, was that ITV selected Portugal versus the Netherlands as their live game, which kicked off at 20:00. Clearly the timings were far too tight, with ITV opting for the simulcast so post-race analysis could continue on ITV4. Cutting it tight, indeed…
The qualifying session from Indianapolis on Saturday 1st July did clash partially, even if it was not by design: England versus Portugal went into extra time, clashing with F1 qualifying. For UK viewers it did not really matter, ITV in that era aired qualifying for the North American races on a tape delay late at night.
World Cup 2010 – South Africa
Although three races in 2010 fell into the same period as the World Cup, Formula One Management did an excellent job to avoid direct clashes.
The Canadian Grand Prix occurred on the opening weekend of the tournament. BBC moved live coverage of qualifying, which started at 18:00 UK time on Saturday 13th June, to BBC Two, primarily so Doctor Who could air in its primetime BBC One slot before England versus USA started on ITV at 19:30.
BBC One – Sunday 13th June 2010 16:05 – F1: Canadian Grand Prix Live (race start: 17:00)
19:15 – BBC News
ITV – Sunday 13th June 2010
14:20 – World Cup 2010 Live (match start: 15:00)
17:00 – Midsomer Murders (R)
18:30 – ITV News
19:00 – World Cup 2010 Live (match start: 19:30)
The Montreal race remained on BBC One where it mopped up the floating football audience, becoming the most watched show on BBC One on that day. Starting at 12:00 local time (17:00 UK time), the race started minutes after Serbia’s game with Ghana finished on ITV yet finished before Germany’s tie with Australia started at 19:30. To F1’s advantage, the games in 2010 were spread out across the day better than compared with 2018.
Two weeks later, it was heartbreak for England against Germany on Sunday 27th June. The match kicked off at 15:00, with a risk of overlap between the game and the European Grand Prix, which started at 13:00 UK time. As a result, the BBC moved the F1 to BBC Two, primarily so that they could run an extended build-up, but in the end the two events did not overlap.
Silverstone hosted the British Grand Prix on the same day as the World Cup final, the F1 race serving to be a great warm-up act for the main event to follow later in the evening.
World Cup 2014 – Brazil
With F1 in Europe, no clashes occurred between the football competition in 2014 and the Grand Prix.
World Cup 2018 – Russia
Up until this point, F1 under its previous ownership had done its best to avoid World Cup clashes. Placing a triple header though in the middle of the World Cup was asking for trouble.
During the French Grand Prix weekend, World Cup fixtures kicked off at 13:00, 16:00 and 19:00 UK time, leaving around a 75-minute gap between each game. An F1 race lasts around 90 minutes, meaning a clash of some kind was inevitable. In the end, Liberty Media opted to start qualifying at 15:00 UK time, the closing seconds clashing with South Korea game against Mexico.
As predicted last December, F1 pushed the race back to 15:10 to avoid a clash with England versus Panama, but by moving the race, the latter half of the Grand Prix clashed with Japan versus Senegal. Like in 2006 with England versus Ecuador, F1’s audience figures for the build-up suffered, it was a lose-lose situation for the sport.
Even if the teams are unknown, the dates are known years in advance, and Liberty Media should have had this weekend at the top of their ‘to avoid’ list. Things do not get better for the sport in the next two weeks.
The latter seconds of both the Austrian and British Grand Prix qualifying sessions will clash with a World Cup game. The former on Saturday 30th June will see a slight clash with France versus Argentina, whilst Silverstone’s qualifying session clashing with the opening seconds of a quarter-final clash.
Lastly, the second half of the Austrian Grand Prix will clash with Spain’s round of 16 clash with Russia. What is interesting is that the majority of the clashes could have been avoided had the sessions started at the same time they did in 2017, before Liberty Media tweaked the weekend schedule.
So, when we see the headline “F1 hits new audience low”, we should also remember that an F1 race before 2018 had never faced a World Cup game the 21st century. When Bernie Ecclestone was at the helm, he was sensible enough to move qualifying or the race a couple of hours here or there, avoiding even the slightest potential of a clash, because he knew it would harm the sports audience in the affected territories.
Another element to this is that Formula 1 has significantly more pay-TV contracts now than it did in the mid-2000s, meaning that the number of broadcasters airing both F1 and the World Cup may have decreased, resulting in less pressure towards Formula One Management to change its time slots.
I love Formula 1 and motor racing but I, like millions of others, also enjoy the spectacle that is the World Cup. Even if you do not follow club football, the World Cup has the power to reach cross sections of the population that many other sporting platforms fail to reach. Expecting F1 to come out unscathed from any kind of clash is somewhat naive.
In my opinion, Liberty Media are failing to see the global sporting picture, and where F1 fits in. The World Cup is a once in four years event, and they must be prepared to work around events such as that if F1 is to sustain a healthy audience throughout the course of the season. Liberty Media’s stubbornness is likely to cost the sport millions of viewers worldwide over the forthcoming weeks.
F1 session times have been sourced from FORIX. TV scheduling details have been sourced from Overnights.tv’s programme search.
Typically, sporting events take place in confined spaces, such as football, tennis, and cricket. Motor racing in unique in its nature, it is unlike any other sport. Vehicles, on both two and four wheels, race around a large perimeter under timed conditions in the name of sport.
The latter is a greater logistical challenge than the former, on all fronts, including broadcasting the event.
In stadium-based sports, it is near impossible for the television director to miss the key action. The trajectory of the football determines what the director does next, a rule that applies for every single football match irrespective of whether it is the biggest game in the world, or the local Sunday league game down the road.
When you break it down like that, directing the UEFA Champions League final between Liverpool and Real Madrid is no different to directing the League 2 play-off final between Exeter and Coventry (notwithstanding the commercial requirements for both events). Both contain largely the same parameters.
A freelancer could direct a football match one week and a three-hour tennis game the next, without having specialist knowledge of either event.
In contrast, motor racing requires cameras at every corner to track the cars or bikes around the circuit. A director needs specialist knowledge of the track, the series, and the battles likely to emerge, which is an attribute you are unlikely to learn overnight.
“With motor sport, once you’ve gone around one corner, the cameras have got to be ready to pick up on the next corner, and so on,” explains Richard Coventry, who is British Superbikes’ television director.
“If someone makes a mistake, or goes to the wrong bike, then we’ve got to correct it and pick up further down the line. Motor sport is more difficult I would say to cover than field sport, although on a football match you can have upwards of twenty cameras, but you wouldn’t use them all in the same way.”
“In football, you could stay on the same shot for three or four minutes, it’s impossible to do that at a motor racing circuit unless you place a camera high-up at Knockhill!”
From local hosts to centralisation
Formula 1 races were produced by the local television broadcaster of the time up until the mid-2000’s.
The BBC directed the British Grand Prix until 1996, with ITV taking over from 1997. The direction varied dramatically from race to race. ITV were ahead of its time, others focused on the home town stars further down the field, and some simply struggled to cope with the ever-changing F1 world.
Standards improved as Formula One Management wrestled control away from local broadcasters, giving fans a consistent view of the product throughout the year. The Japanese Grand Prix was the penultimate race to fall out of local control, Fuji Television last produced the race in 2011. One race though has remained with the local broadcaster: the prestigious Monaco Grand Prix.
Tele Monte Carlo continues to produce the Monaco round of the championship, meaning that the level of expertise on-hand is lower than at the other twenty races in the calendar. This has always been an issue but has become exasperated in recent years as FOM have centralised production.
Is it no coincidence that some consider Monaco to be one of the worst races in the calendar for action? Without turning this into a piece about the racing: yes, Monaco does not feature as much overtaking as other races on the calendar, due to the nature of the street circuit, which has been the case for years.
But, when fans have called as race ‘boring’, you need to ask what draws them to that conclusion. Formula 1 attracts in excess 50 million viewers worldwide per race, all of them watching the same World Feed. Fans can only judge the race based upon the angles the producer chooses to air.
We assume that the production team have chosen the best angles, based on the expertise of those around them. Most of the time, FOM does the job well, because they have the experts there. TMC however do not cover the sport throughout the year in the same way FOM does, and therefore do not have as many experts on-hand.
For all the criticism I do give FOM, their direction generally feels well-defined, whereas TMC’s product throughout the years during the Monaco Grand Prix weekend is rough around the edges.
On their Fan Voice site (login required), FOM have outlined how the split between them and TMC works. TMC are responsible for “directing the world feed, choosing where the cameras and microphones are, selecting which subject to follow, doing all the replays.”
In turn, FOM are responsible for “onboard cameras and all [of the] trackside infrastructure are our bag, as is all the official timing, the graphics.” The site also talks about the barriers this presents, such as the inevitable language barrier.
The Monaco problem
The problems for TMC encompass the entire weekend. Starting with practice and qualifying, TMC missed crucial laps, with Daniel Ricciardo’s initial lap record omitted from the World Feed, commentators having to refer to the timing screens to try to build the excitement level.
Following qualifying, it was clear where the two main storylines sat heading into the race. The first: would Ricciardo hold on to claim the victory that slipped away from him in 2016; and secondly, how far would Ricciardo’s team-mate Max Verstappen climb through the field?
From the very first lap, the trajectory of the direction went south. The timing graphics displayed a yellow flag symbol, indicating danger, following a collision between a Force India car and Toro Rosso driver Brendon Hartley.
The symbol remained on-screen for the duration of the first lap, but TMC did not switch away from the leading contingent (although team radio from Hartley was played into coverage). At any other event, FOM would have jumped on-board with Hartley to show the viewers the extent of the damage, but not here. TMC’s World Feed output also did not capture the damage initially, FOM choosing to show this footage on its pit lane channel following its absence from the main feed.
It felt like the director was reluctant to switch attention away from the front-runners and towards Verstappen, failing to capture his moves on Ericsson and Hartley live. The on-screen timing graphics falling over at several points during the Grand Prix did not help, although it is unclear whether the blame here lies with FOM or TMC. But either way, it added to the poor presentation of the race, as a fan, I found it frankly frustrating to watch.
The timing pages should guide the production team towards the next on-track action, but TMC were seemingly not using this as a basis, something that became increasingly apparent in the latter stages as they failed to show how the likes of Esteban Ocon closed on the front-runners with relative ease. TMC failed to portray the sense of jeopardy that Monaco is meant to present.
On a brighter note, TMC were on-board Charles Leclerc’s Sauber as his brakes failed, smashing into Hartley’s Toro Rosso; whilst the introduction of a camera angle towards the end of the tunnel provided fantastic shots throughout the race weekend.
However, the ‘now available for live’ camera on the inside of Loews hairpin, was poor. The actual camera angle is good, but in the context of the camera angles before and after, switching from a camera angle with a car predominately in shot, to another predominately on advertising was jarring.
A good motor racing director can turn an average race into something watchable and engaging. A bad director on the other hand can persuade viewers to turn off an average race, and there is no doubt in my mind that TMC leans into the latter category.
Compared with motor racing, there are less variables with directing a football or tennis game, which makes the job of directing a motor race more critical than other sporting events.
If Liberty Media wants Monaco to receive a better rapport from fans watching the show, one step it desperately needs to take is to wrestle control off TMC, and to bring control of the Monaco World Feed in-house.
F1 TV has this evening (Wednesday 9th May) launched for fans worldwide, with fans in the United Kingdom gaining access to Formula One Management’s (FOM) rich archive.
The over-the-top service comes in two forms: a Pro version where fans can watch live 2018 race action, and a basic Access version, where fans can access archive material. UK readers have access to that basic product, but not the premium level tier.
At launch, 72 races are available to watch in their entirety for viewers on a near worldwide basis:
2017 – Bahrain, Spain, Azerbaijan, Belgium, USA
2016 – Spain, Austria, Malaysia, Brazil, Abu Dhabi
2015 – Bahrain, Britain, Hungary, USA
2014 – Bahrain, Canada, Germany, Hungary, Abu Dhabi
2013 – Australia, China, Bahrain, Britain
2012 – Spain, Abu Dhabi, USA, Brazil
2011 – Monaco, Canada, Italy, Japan
2010 – Australia, Turkey, Canada, Belgium, Abu Dhabi
2009 – Australia, Germany, Belgium, Brazil
2008 – Britain, Italy, Belgium, Brazil
2007 – Canada, USA, Brazil
2006 – Bahrain, Turkey
2005 – San Marino, Monaco, Europe, Japan
2004 – Bahrain, USA, France, Belgium, Brazil
2003 – Australia, Malaysia, Brazil, Britain
2002 – Malaysia
2001 – Malaysia, Brazil, Austria
2000 – Germany
1999 – France, Europe, Malaysia
1998 – Belgium
1997 – Hungary
Every race from 2002 onwards has highlights on F1 TV, taken either from the DVD season review of the time, or more recently from highlights uploaded to the F1 YouTube channel.
The archive starts to shrink prior to 2002 with only a few archive races present, but this will no doubt increase over time. Outside of the documentaries, the earliest archive footage is from the 1997 Hungarian Grand Prix.
Each of the races covered runs from the start of the five-minute introduction, through to the end of the press conference, with UK commentary provided (ITV until 2008, BBC from 2009 to 2011, and Sky from 2012 onwards).
Alongside the race archive, F1’s over-the-top service also contains documentaries that Sky have aired on their UK channel since 2012, such as Legends of F1, Tales from the Vault and Architects of F1. However, these documentaries are only available to those outside of the UK and Ireland.
Fans in the UK can purchase F1 TV Access for £2.29 a month, or a discounted £17.99 across the whole year.
Better than anticipated for UK fans
When F1 TV was first announced in February, it was unclear whether UK fans would have any access to the over-the-top service. As it turns out, UK have access to the rich archive at least.
The full-length races that FOM have added are like those Sky have aired as part of their Classic F1 strand of programming, although there are some differences. Over time the number of classic races will increase, in the same way that WWE’s Network has grown substantially since launch.
Uploading every classic race from 1981 onwards in the very beginning would be bad business from FOM. The logical method to upload the races would be through a series of ‘drops’, based on the season or a given theme (i.e. every race in the 1999 season, or every Malaysian Grand Prix).
This way, F1 can promotion the uploads via their social media channels, driving attention towards the service. At some stage, F1 needs to strongly consider having a @F1TV social media presence to promote content, especially as the service matures. The launch so far appears to be deliberately low-key.
Every click gives F1 access to viewing statistics, including not only the video watched, but also how long the fan continued to watch the video for, helping FOM to influence future content additions further down the line. There are some key additions that need to occur (such as the ability to search based off tags and a no spoiler option).
It is great to see F1 TV off the ground, both Access and Pro, for those have access to the latter. Now, it is time to see the platform grow and mature…