Eurosport are to broadcast Formula E live in the UK alongside Channel 5, the broadcaster confirmed this morning.
The press release left room for interpretation, but speaking to this site, Eurosport say that they “will be broadcasting Formula E in the UK live on a non-exclusive basis.” The contract is part of a wider Eurosport deal with Formula E across Europe, where the channel will broadcast the series in 54 markets. The deals vary from exclusively live coverage to sub-licencing to a free-to-air broadcaster.
The 2017-18 Formula E season will be the second and currently final year of Channel 5’s contract, and the first of three seasons with Eurosport. I have heard suggestions that Channel 5 may have a greater on-air presence for some rounds this season, implying that they see Formula E as a medium to long-term investment. Channel 5’s coverage of season three averaged 280,000 viewers according to overnight viewing figures.
For readers unaware, Liberty Global and Discovery Communications are minority investors in Formula E. And Eurosport is part of the Discovery family, meaning that it is no major surprise to see Formula E’s presence on Eurosport expanded across their various outlets. The UK situation beyond season four with regards free-to-air television remains to be seen…
Based on their track record with other motor racing series’, I would expect Eurosport to use their own commentary line-up. Eurosport’s resident lead commentator Martin Haven did stand-in for Jack Nicholls as lead commentator for Formula E’s World Feed last season, and would be prime contender to lead Eurosport’s coverage of the electric series.